The last third.

Our 'friends' at mega brewer Heineken are launching a 'schooner' sized glass for it's Amstel and Tiger lager brands. Carlsberg will join them with Staropramen and Moretti brands available in the new measure. They believe that it will increase sales of their more niche lager products to diners and women.

Of course, CAMRA don't think a lot of the 2/3 of a Pint measure, they think it'll confuse folk.

The Press have got all of a lather as well......

But why do we care?

We are all about the craft beers, and don't have much to do with mainstream lager manufacturers or indeed lager in general unless it's as good as the craft lagers brewed by our friends at Cotswold Brewery, and we aren't slaves to the CAMRA Real Ale crusade, so why is the second post on our blog devoted to the two third Pint?

Well, we like it.

We think that it's high time that the UK broke it's nipple like fixation with the Pint. As the Irish Times quite sucinctly put it, the half pint isn't a great measure, and there are circumstances when the pint just isn't the thing that you want, especially with higher ABV beers.

Will it encourage lady drinkers and diners to switch away from Wine? I think it's a bit patronising to suggest that people are driven away from beer drinking by the size of the glass rather than say, the poor selection of nasty products sold by many places, or the generally poor design of the glasses of either traditional size that those products are served in, but lets not be negative.

Liberty hope that the availabillity of the 'schooner' size will encourage the trade to think again about the whole business of selling beer, and to start to use a more appropriate range of glassware that does more for the product of the brewers craft than simply keeping it away from your shirt. Wine buffs will tell you about how glass shape and size affects the 'nose' and taste of their wine, and beer is the same, it has aroma and flavour than is lost in the traditional straight glass or jug.

Lets see some better glasses, and if people want a Schooner, then good luck to 'em, let the luddites stick to their pint pots and poor quality beers, we'll be the hip guys up the bar with a schooner of 'Stingray'.