Monday 23 July 2012

Things, they are a changing....

More updates from the Liberty Beer nerve centre.

This week sees the introduction of our new reciprocal agreement with Bath Ales down in Bristol. In simple terms it means that they will be transporting both our and their beer to the new Liberty Beer base in Ilford, and we will be distributing their products to their customers in the London area. Liberty aren't selling Bath Ales products ourselves, but we can smooth the way for any of our customers who want to try their stuff.

New base you say? Yes, Liberty now have a more permenant home just off the A12 at Ilford. We are currently rushing about like lunatics to get it all straight and ship shape, but it has an extensive chilled area to ensure anything that isn't straight onto a van from the supplier will be kept in the best possible shape whilst it stays with us. We aren't changing our policy on 'just in time' delivery, but we can streamline supply of some none temperature sensitive products like Cider so that we can supply more lines, and means that we control the temperature that our Ales are stored at.

New Beers? Obviously. We are welcoming Buxton Brewery, Marble from Manchester, Mallinsons Brewery from the Northeast, Hawkshead from The Lakes, and Revolutions from Yorkshire over the next Month, We also have Brewshed from Suffolk comming soon, and finally have a proper deal in place with the marvelous Arbor Ales in Bristol for supply of three product lines that should be available on a weekly basis from now on, increasing as they move to their new larger brew kit later in the year.

Foreign Beers? Well, maybe. Steve and I are planning to speak to some US brewers about regular supplies on Keg, and a tasting trip to Copenhagen to check out the Danish micro scene.

More news soon.

So, do you like the new website?

As you might notice looking about, we've had a little update of the website. When we first did the job we used a lot of stock images and talked about the vision that we had for the business before it became what it is today.


What we have done now is start to use more images of our own products as they are presented by our own customers, so you might well see your own Pub on the site. we have also changed up the text to better reflect our personallities and where liberty beer is going today.

If you have any feedback for us on the changes, please get in touch.