Monday 12 December 2011

I want it all, I want it now.

Busy week this week, what with Christmas comming faster than a very fast thing, we have a lot of things on our plate.

Monday has turned into accounts day, problem day and fustration day, as a problem has occured with the labels for bottled Ironworks Ale, the supplier has wound them on the wrong way so that everything is in the wrong place for the label machine......

Tommorow is looking good, but I have to make sure that everyone has their Christmas orders in, so if you want some brilliant Craft Beer for Christmas, you'd better get hold of us soon as it's going fast.

The madness begins Wednesday as I collect this week's order of Ironworks Ale and deliver it to the pubs in East London that have it on draft. It's not a huge quantity, but then we are still waiting for the people at Wetherspoons HQ to cross the T's and dot the I's on the paperwork that will see it in The Millers Well and Barking Dog as well as some other Wetherspoons pubs in East London and Essex. We expect a big increase in sales once that deal is finalised.

After that we are meeting the good people from Brewdog at their new bar in Camden Town to have a look at what they have done there. Looking forward to trying some more of their beers there.

Then it's back to the South West via our friends at Ramsbury Brewery, and I hope to have time to drop in on Devilfish and Plain Ales as well. Once back in the office it's back to the search for a good quality lager producer that can provide a short run to test market an Ironworks Lager for January.

Phew.

Liberty Beer's Latest baby.

Steve and I have been hard at work with the pencil case and crayons recently, and we are proud to announce the arrival of another new idea from the fertile minds of liberty beer.
The concept and all the artwork is by liberty beer, and we are very happy with the result. The beer is available all over E13 and in some of the better outlets in Essex, and will imminently be available by mail order for those fans who don't get to the Boleyn Ground as much as they would like.
we also offer an outsourced design and marketing service for brewers or Publicans who need a helping hand with their design work or production of merchandising materials. we also do websites.

You can learn more about Ironworks and see more of our work at www.ironworksbeer.com

Tuesday 6 December 2011

Beeriodical: The Seven Stars Bristol, first monday of the month.

Last night saw liberty beer supplying their first Seven Stars Beeriodical.

As our regular readers will know, we have been out hunting London based craft brewers over the last fortnight or so, and this is the first real evidence of our efforts. Paul, the manager at the Seven Stars, asked if it was possible for us to find them 22 London beers for their monthly 'beeriodical', so we set to work.

Although there has been a major resurgence of brewing in the Capital, there where a few obstacles in our way, not least that the two largest and possibly best known brewers on that list, Camden Town Brewery and Meantime, don't actually do a lot of cask beer. Camden Town only produce cask products for their own pub estate, prefering to concerntrate their efforts in the market on their excellent keg products, and Meantime are focused on keg and bottled products, so it was a challenge to obtain something from each of those producers, although we are happy to say that we suceeded.

The other thing is that some of the brewerys that are most talked about in the beer blogs and online are actually incredibly small. For instance we would dearly have loved to have supplied some beer from the excellent Kernel brewery in South London, but at the moment they are still working off a 4BBL plant, and have sold every drop they can produce well ahead of our time frame. You'll have to wait until the new year if you want some of Kernel's beer on your bar, but once they have sorted out their new facillity it will be available from liberty.

But enough of the can't, what about the things we did do?

We put together a list of 22 fantastic ales from 9 different breweries (would have been ten, but one let us down at the very last minute.) By the horns, a brand new brewer from South West London came up with three really interesting beers for us, 'Bobby on the Wheat' is a crisp and refreshing wheat beer that has a subtle citrus edge and a good finish, whereas their Christmas Porter was a big powerfull bag of fruit with a pronounced hint of Cloves for a real nod toward the festive mulled wine. East London Brewery weighed in with three beers, including their new baby, 'Nightwatchman' a beer that until the begining of this week was only known at 'the 4.5% ruby red'. We even managed to beat them to the launch of their own beer by bringing it down to Bristol before they launch it in London this weekend.

Ha'Penny provided their excellent and very moorish 'London Stone' and the marvellously named 'Spring Heel Jack' Porter which although I didn't get the chance to try, was very popular with the other punters. But perhaps my favourite of the evening, should I allow myself the indulgence of having a favourite from such a great list, was the big hopped monster of an amber ale from Redempion, 'Big Chief'. Andy at Redemption did us proud, with a list of 5 great ales all of which flew off the bar.

Finally, a mention has to go to Paddy at Windsor and Eton. we cheated slightly and slipped outside the cordon of the M25 to bring down some of their beer, and it was definitely worth the effort. Any brewery who brews a 7.4% Black IPA like their Conqueror 1075 has to be worth including, even if it bends the rules a little. It's also on at The Gryphon up behind the Colston Hall if you are in Bristol, well worth checking out.

There we go then, December's beeriodical well underway, and we are proud to have brought so many new beers to Bristol for the locals to try. One fella told me that he had added no less than 8 beers to his 1200 beer list of 'stuff i've drunk' which made me smile.

Monday 5 December 2011

It's all go at liberty beer.....

Oh my, it's nearly a month since I last updated....

We've been busy fellas in the last month, deliveries have started in Bath and Bristol and we have been working hard to bring the very best of the West Country's craft beers to our customers. We are really happy with the way that things have gone and look forward to expanding out of the City centres and out to more customers in the BA and BS postcodes.

As well as the West Country beers, we've also be scouring London for the best of the Capital's craft beer. We have set up supply agreements with several brewers who will be added to our list very soon, including a couple who are brand new to the market.

Talking of London, we are in talks with a pub company with a good few sites in the Capital, so will let you all know about that soon I hope.

Back in Bristol, I'll be on the train soon to go and put my head around the door at The Seven Stars near Temple Meads Station, this great little ale house puts on a monthly showcase of regional beers, and today's will feature 21 casks of London's finest, all supplied by liberty beer.

Finally, we are proud to announce that the first sales of liberty's 'Ironworks Ale' went on sale on Saturday in various locations in East London and Essex in advance of West Ham's game against Burnley. The match wasn't one that I want to reflect too much upon, but the interest in the Ale was stunning. On Saturday morning we received a Facebook message saying that despite the first ones only having been delivered on the Friday, one of our friends had already spotted 3 Ironworks Ale t-shirts in Stratford. If you want to follow news on Ironworks Ale, you can check the website at www.ironworksbeer.com or follow us on Facebook or Twitter.